Privacy Policy

Last Updated: January 29, 2026

Sigma Martial Arts, LLC ("Sigma," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains, in plain language, how we collect, use, protect, and share information when you visit our website or interact with us online.

1. Scope of This Policy

This Privacy Policy applies to:

  • Our website and any related pages or features

  • Our mobile application (the "App")

  • Email, text (SMS/MMS), and other electronic communications between you and Sigma

This policy covers information collected through the Website, the App, and related services, whether you interact with us as a visitor, lead, member, or customer. By using the Website or the App, you agree to this Privacy Policy. If you do not agree, please do not use the Website or the App. This Privacy Policy governs all matters relating to privacy, data collection, use, and disclosure. All other matters, including access to and use of the Website or App, are governed by our Terms of Use, which are incorporated by reference.

2. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 without verified parental consent. If we learn that we have collected such information, we will promptly delete it. If you believe we may have collected information from or about a child under 13, please contact us at info@sigma-ma.com.

3. Information We Collect

A. Information You Provide Voluntarily. You may choose to provide personal information when you:

  • Fill out forms on our Website or App

  • Request information, schedule a class, or create an account

  • Sign up for emails, text messages, or programs

  • Make purchases or manage memberships

  • Communicate with us directly

This information may include your name, email address, phone number, mailing address, date of birth, emergency contact information, and other details needed to provide services.

B. Information Collected Through Our CRM. We use a third-party customer relationship management system ("CRM") to manage leads, members, and customer accounts. Information stored in the CRM may include:

  • Contact information (such as name, email address, phone number, and mailing address)

  • Birthdays or age-related information

  • Membership, attendance, and billing history

Payment card information is collected through the CRM but is processed and stored by a third-party payment processor. Sigma does not store full credit card numbers or payment authentication data on its own systems.

C. Information Collected Automatically. When you visit our Website or use our App, we may automatically collect limited technical information, including:

  • IP address

  • Device identifiers

  • Browser type and device information

  • Operating system

  • Pages or features accessed and time spent

We use analytics tools and similar technologies to understand usage patterns and improve performance. This information is primarily statistical and is not used to identify you personally unless you voluntarily provide identifying information.

4. Cookies, Pixels, and Tracking Technologies

We use cookies, pixels, tags, and similar technologies on our Website and App to:

  • Improve functionality and user experience

  • Measure marketing and advertising effectiveness

  • Track leads and conversions from advertising campaigns

These technologies may be provided by third-party platforms such as analytics or advertising partners. They allow us to understand how users interact with our Website or App and how advertising performs. You can control or disable cookies through your browser or device settings. Disabling certain technologies may affect functionality or performance.

5. Third-Party Services

Some content, tools, or advertisements on our website may be provided by third parties (such as analytics providers or advertising platforms). These third parties may use their own cookies or tracking technologies. We do not control how third parties collect or use your information. Please review their privacy policies directly if you have questions.

6. Email and Text Message Communications

If you provide your contact information, we may communicate with you by email and text message (SMS/MMS) regarding:

  • Class scheduling and studio updates

  • Membership or account-related matters

  • Marketing, promotions, or announcements

Text messages may be sent using automated systems. Message and data rates may apply. You may opt out of marketing emails at any time using the unsubscribe link included in each message. You may opt out of marketing text messages by following the instructions provided in the message (such as replying STOP). We do not sell or rent contact lists. Communications are sent in compliance with applicable federal and state law.

7. How We Use Your Information

We use personal information to:

  • Provide and manage our services

  • Respond to inquiries and requests

  • Process registrations or purchases

  • Improve our website and offerings

  • Communicate about programs, updates, or promotions

  • Enforce our terms and protect our legal rights

From time to time, we may present offers or advertisements tailored to general interests based on interactions with our website.

8. Sharing and Disclosure of Information

We do not sell your personal information. We may share information only as reasonably necessary:

  • With service providers that support our Website, App, CRM, payment processing, communications, or business operations

  • With advertising and analytics partners for marketing and conversion tracking

  • With legal, accounting, or professional advisors

  • In connection with a merger, sale, or transfer of business assets

  • When required by law, court order, or to protect our legal rights

All disclosures are limited to legitimate business purposes and consistent with this Privacy Policy.

9. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information, including the use of reputable third-party vendors.

Important notes:

  • Email and text messaging are not fully secure forms of communication

  • Please do not send sensitive personal or financial information by email or text

  • Payment card information is processed through third-party payment processors using secure systems; Sigma does not store full credit card details

10. Data Retention

We retain personal information only as long as reasonably necessary to:

  • Provide services

  • Meet legal or operational requirements

  • Resolve disputes or enforce agreements

11. Your Rights (Including GDPR Where Applicable)

Depending on your location, you may have the right to:

  • Access your personal information

  • Request corrections or deletion

  • Object to or restrict certain processing

  • Withdraw consent where applicable

  • File a complaint with a supervisory authority

Requests may be submitted to info@sigma-ma.com.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of the website after changes are posted constitutes acceptance of the revised policy.

13. Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact:

Sigma Martial Arts, LLC
28 High Street, Medford, MA 02155
Email: info@sigma-ma.com

This Privacy Policy is governed by and interpreted under the laws of the Commonwealth of Massachusetts.